Corporate Communication – Paul A. Argenti
by BookPlaza (Verified)R390.00
Shows readers the importance of creating a coordinated corporate communication system
1 in stock
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Book Information
| Book Author | Paul A. Argenti |
|---|---|
| Binding | Softcover |
| Publisher | McGraw-Hill Higher Education |
| Published Date | 2013 |
| Condition | Student Owned (SO) |
| Condition Description | Noticeable highlighting of text on 15 pages only. Pages are easily readable. There are no stains. A small open tear on spine most likely caused during handling or storage. Very light general wears |
| ISBN-13 | 9780071326155 |
| Weight (grams) | 520 |
| Shipping Weight (grams) | 720 |
BookPlaza (Verified)
Description
6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems
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